<rss version="2.0" xmlns:hwi="http://www.hanleywood.com" xmlns:tcm="http://www.tridion.com/ContentManager/5.0" xmlns:tcmse="http://www.tridion.com/ContentManager/5.1/TcmScriptAssistant" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:tcl="urn:TridionComponentLink"><channel><title>Remodeling: Internet</title><link>http://www.remodeling.hw.net/management/business-technology/internet/internet.aspx?view=rss&amp;id=Query_tcm1780782</link><image><title /><url /><link /></image><description>
				The Information Source for the Home Building Industry
			</description><language>en-us</language><copyright>&amp;copy;2013 Hanleywood</copyright><pubDate>Thu, 16 May 2013 06:11:14 EST
	</pubDate><webMaster /><item><title>Responding to Online Reviews</title><link>http://www.remodeling.hw.net/marketing/responding-to-reviews.aspx?rssLink=Responding+to+Reviews</link><description>
              &lt;a href=http://www.remodeling.hw.net/marketing/responding-to-reviews.aspx?rssLink=Responding+to+Reviews &gt;
              
              &lt;img src=/Images/tmp58E3%2Etmp_tcm17-1915549.jpg width=90 height=60 alt=Dealing_With_Reviews_HERO.jpg(90) title=Dealing_With_Reviews_HERO.jpg(90) /&gt;&lt;/a&gt;
            Follow these eight steps to respond to reviews and manage your online reputation.</description><pubDate>Thu, 16 May 2013 06:11:14 EST
      </pubDate><category>Marketing</category><category>Administration</category><category>Internet</category><category>Customer Satisfaction</category></item><item><title>Houzz Doubles the Number of Pro Category Listings</title><link>http://www.remodeling.hw.net/marketing/houzz-doubles-the-number-of-pro-category-listings.aspx?rssLink=Houzz+Doubles+the+Number+of+Pro+Category+Listings</link><description>Houzz, the website for home remodeling and design that has begun selling guaranteed high-visibility listing space to pros, announced May 13 it has doubled to nearly 60 the  number of construction categories that visitors can use to find a contractor.</description><pubDate>Tue, 14 May 2013 03:50:06 EST
      </pubDate><category>Marketing</category><category>Cabinets</category><category>Customer Service</category><category>Hardscape</category><category>HVAC</category><category>Installation</category><category>Internet</category><category>Outdoor Kitchens</category><category>Pavers</category><category>Paving</category><category>Remodeling</category><category>Sales</category><category>Sitework</category></item><item><title>Blogging: Getting Started</title><link>http://www.remodeling.hw.net/marketing/blogging-getting-started.aspx?rssLink=Blogging%3a+Getting+Started</link><description>
              &lt;a href=http://www.remodeling.hw.net/marketing/blogging-getting-started.aspx?rssLink=Blogging%3a+Getting+Started &gt;
              
              &lt;img src=/Images/StevenSlaughter_HERO_RGB_tcm17-1866122.jpg width=90 height=60 alt=Darren_Slaughter_RGB_HERO(90) title=Darren_Slaughter_RGB_HERO(90) /&gt;&lt;/a&gt;
            You have a company website, but it's not bringing in any leads. If this is prompting you to consider writing a blog to remedy the situation, Darren Slaughter has some advice for you.</description><pubDate>Tue, 14 May 2013 03:30:27 EST
      </pubDate><category>Marketing</category><category>Internet</category></item><item><title>To Get Business, Focus on Relevance and Quality: Branding Expert</title><link>http://www.remodeling.hw.net/marketing/to-get-business-focus-on-relevance-and-quality-branding-expert.aspx?rssLink=To+Get+Business%2c+Focus+on+Relevance+and+Quality%3a+Branding+Expert</link><description>
              &lt;a href=http://www.remodeling.hw.net/marketing/to-get-business-focus-on-relevance-and-quality-branding-expert.aspx?rssLink=To+Get+Business%2c+Focus+on+Relevance+and+Quality%3a+Branding+Expert &gt;
              
              &lt;img src=/Images/bra_drewdavisface_hero_tcm17-1898027.jpg width=90 height=60 alt=drewdavis_hero(90) title=drewdavis_hero(90) /&gt;&lt;/a&gt;
            Focused, frequent, high-value content placed on high-traffic Internet content aggregation sites will give you your best opportunities to boost your company’s revenue and profit, a nationally known branding expert told attendees at the Remodeling Leadership Conference.</description><pubDate>Wed, 15 May 2013 03:34:16 EST
      </pubDate><category>Marketing</category><category>Company Culture</category><category>Conferences</category><category>Internet</category><category>Laboratory Projects</category><category>Remodeling</category><category>Value Engineering</category></item><item><title>Going Mobile</title><link>http://www.remodeling.hw.net?rssLink=Going+Mobile</link><description>New digital trends emerge almost daily. They come and they go, but there is one that has staying power and generates tangible lead results: it's mobile. Is your company ready to take its advertising mobile?</description><pubDate>Wed, 8 May 2013 03:54:59 EST
      </pubDate><category>Marketing</category><category>Internet</category><category>Mobile Technology</category></item><item><title>Smart SEO Drives Potential Clients to Your Website</title><link>http://www.remodeling.hw.net/marketing/smart-seo-drives-potential-clients-to-your-website.aspx?rssLink=Smart+SEO+Drives+Potential+Clients+to+Your+Website</link><description>
              &lt;a href=http://www.remodeling.hw.net/marketing/smart-seo-drives-potential-clients-to-your-website.aspx?rssLink=Smart+SEO+Drives+Potential+Clients+to+Your+Website &gt;
              
              &lt;img src=/Images/AprilWilsonheadshot_hero_tcm17-1891919.jpg width=90 height=60 alt=AprilWilsonheadshot_hero(90) title=AprilWilsonheadshot_hero(90) /&gt;&lt;/a&gt;
            Consultant April Wilson offers tips to create a search-friendly website that is beyond an online brochure.</description><pubDate>Fri, 10 May 2013 10:35:26 EST
      </pubDate><category>Marketing</category><category>Remodeling</category><category>Internet</category></item><item><title>How Online Reviews Affect Search Engine Optimization</title><link>http://www.remodeling.hw.net/social-media/optimized-engagement.aspx?rssLink=Optimized+Engagement</link><description>
              &lt;a href=http://www.remodeling.hw.net/social-media/optimized-engagement.aspx?rssLink=Optimized+Engagement &gt;
              
              &lt;img src=/Images/tmp5301%2Etmp_tcm17-1892301.jpg width=90 height=60 alt=seo-social-media_HERO.jpg(90) title=seo-social-media_HERO.jpg(90) /&gt;&lt;/a&gt;
            We asked experts how online reviews relate to search engine optimization. Here's what they had to say about keeping your business's reputation at the top of search results.</description><pubDate>Thu, 2 May 2013 10:43:58 EST
      </pubDate><category>Social Media</category><category>Internet</category><category>Remodeling</category></item><item><title>The Basics of Online Review Sites</title><link>http://www.remodeling.hw.net/marketing/sites-for-sore-eyes.aspx?rssLink=Sites+for+Sore+Eyes</link><description>
              &lt;a href=http://www.remodeling.hw.net/marketing/sites-for-sore-eyes.aspx?rssLink=Sites+for+Sore+Eyes &gt;
              
              &lt;img src=/Images/tmpD32D%2Etmp_tcm17-1892281.jpg width=90 height=60 alt=review_sites_keyboard_HERO.jpg(90) title=review_sites_keyboard_HERO.jpg(90) /&gt;&lt;/a&gt;
            An overview of online review sites and what they can and can't do for remodeling contractors.</description><pubDate>Thu, 2 May 2013 10:45:01 EST
      </pubDate><category>Marketing</category><category>Internet</category><category>Construction Management</category><category>Design-Build</category><category>Porches</category><category>Remodeling</category><category>Customer Service</category><category>Prequalifying Leads</category><category>Grounds, Parks and Roadside Maintenance</category><category>Sales Prospecting</category><category>Sales Leads</category><category>Finance</category><category>Construction Contracts</category></item><item><title>Friendly Recommendation: The Next Wave of Online Review Sites</title><link>http://www.remodeling.hw.net/marketing/friendly-recommendation.aspx?rssLink=Friendly+Recommendation</link><description>
              &lt;a href=http://www.remodeling.hw.net/marketing/friendly-recommendation.aspx?rssLink=Friendly+Recommendation &gt;
              
              &lt;img src=/Images/tmpBA77%2Etmp_tcm17-1891833.jpg width=90 height=60 alt=online_review_sites_future_HERO.jpg(90) title=online_review_sites_future_HERO.jpg(90) /&gt;&lt;/a&gt;
            The Angie's List model may not be able to sustain itself. New review sites are developing that are free to use and may ultimately be more trustworthy for consumers.</description><pubDate>Thu, 2 May 2013 10:40:55 EST
      </pubDate><category>Marketing</category><category>Internet</category><category>Porches</category><category>Remodeling</category></item><item><title>Reasons to Reward Online Reviews, Or Not</title><link>http://www.remodeling.hw.net/marketing/good-word.aspx?rssLink=Good+Word</link><description>Reasons for and against rewarding clients to write online reviews of your business.</description><pubDate>Thu, 2 May 2013 10:42:14 EST
      </pubDate><category>Marketing</category><category>Internet</category><category>Remodeling</category><category>Contractors</category></item><item><title>Despite Fake Online Reviews, Consumers Are Still Believers</title><link>http://www.remodeling.hw.net/marketing/friend-or-faux.aspx?rssLink=Friend+or+Faux%3f</link><description>
              &lt;a href=http://www.remodeling.hw.net/marketing/friend-or-faux.aspx?rssLink=Friend+or+Faux%3f &gt;
              
              &lt;img src=/Images/tmp8A1E%2Etmp_tcm17-1891817.jpg width=90 height=60 alt=online_review_sites_fakes_HERO.jpg(90) title=online_review_sites_fakes_HERO.jpg(90) /&gt;&lt;/a&gt;
            Until consumers are better educated or angry, business owners will have to deal with the fallout from fake online reviews.</description><pubDate>Thu, 2 May 2013 10:34:35 EST
      </pubDate><category>Marketing</category><category>Internet</category><category>Remodeling</category><category>Consultants</category></item><item><title>Are Internet Leads Different From Other Leads?</title><link>http://www.remodeling.hw.net/sales-leads/leading-lights.aspx?rssLink=Leading+Lights</link><description>George Faerber, owner of Bee Window, in Indianapolis, has a follow-up program to help nurture Internet leads.</description><pubDate>Thu, 2 May 2013 10:43:08 EST
      </pubDate><category>Sales Leads</category><category>Internet</category><category>Leadership</category></item><item><title>Angie's List: A Remodeler's Friend or Foe?</title><link>http://www.remodeling.hw.net/marketing/i-heart-angie-not.aspx?rssLink=I+Heart+Angie+(Not)</link><description>
              &lt;a href=http://www.remodeling.hw.net/marketing/i-heart-angie-not.aspx?rssLink=I+Heart+Angie+(Not) &gt;
              
              &lt;img src=/Images/tmp4BCB%2Etmp_tcm17-1891791.jpg width=90 height=60 alt=online_review_sites_lovehate_HERO.jpg(90) title=online_review_sites_lovehate_HERO.jpg(90) /&gt;&lt;/a&gt;
            Despite their complaints about Angie's List's business practices, contractors remain with the service -- if only in self-defense.</description><pubDate>Thu, 2 May 2013 10:42:45 EST
      </pubDate><category>Marketing</category><category>Internet</category><category>Remodeling</category><category>Compensation</category></item><item><title>Online Review Sites: Necessary? Evil?</title><link>http://www.remodeling.hw.net/marketing/necessary-evil.aspx?rssLink=Necessary%3f+Evil%3f</link><description>
              &lt;a href=http://www.remodeling.hw.net/marketing/necessary-evil.aspx?rssLink=Necessary%3f+Evil%3f &gt;
              
              &lt;img src=/Images/review_sites_interrobang_vig_HERO_tcm17-1892328.jpg width=90 height=60 alt=review_sites_interrobang_vig_HERO(90) title=review_sites_interrobang_vig_HERO(90) /&gt;&lt;/a&gt;
            Is it possible for online review sites to be a win-win for remodeling contractors and consumers?</description><pubDate>Thu, 2 May 2013 10:43:29 EST
      </pubDate><category>Marketing</category><category>Internet</category><category>Remodeling</category></item><item><title>The Webs They Weave: What Norman Rockwell Can Teach You About Angie's List</title><link>http://www.remodeling.hw.net/customer-satisfaction/the-webs-they-weave.aspx?rssLink=The+Webs+They+Weave</link><description>
              &lt;a href=http://www.remodeling.hw.net/customer-satisfaction/the-webs-they-weave.aspx?rssLink=The+Webs+They+Weave &gt;
              
              &lt;img src=/Images/tmp982B%2Etmp_tcm17-1891294.jpg width=90 height=60 alt=CraigWebb_hero_HERO.jpg(90) title=CraigWebb_hero_HERO.jpg(90) /&gt;&lt;/a&gt;
            Online reviews are a relatively recent and powerful trend. But Craig Webb's editorial points out that the basic concept is not new.</description><pubDate>Thu, 25 Apr 2013 01:58:24 EST
      </pubDate><category>Customer Satisfaction</category><category>Internet</category><category>Marketing</category><category>Remodeling</category></item><item><title>Freshen Up: Enhance Your Online Visibility</title><link>http://www.remodeling.hw.net?rssLink=Freshen+Up</link><description>
              &lt;a href=http://www.remodeling.hw.net?rssLink=Freshen+Up &gt;
              
              &lt;img src=/Images/tmp5262%2Etmp_tcm17-1887241.jpg width=90 height=60 alt=DennisSchaefer_HERO.jpg(90) title=DennisSchaefer_HERO.jpg(90) /&gt;&lt;/a&gt;
            To stay relevant in a digital world, you have to maintain your company's online presence. Here's how.</description><pubDate>Wed, 17 Apr 2013 07:04:22 EST
      </pubDate><category>Internet</category><category>Marketing</category></item><item><title>A Quick Guide to Online Review Sites</title><link>http://www.remodeling.hw.net/marketing/site-guide.aspx?rssLink=Site+Guide</link><description>The basics of the big online reviews sites: Angie's List, Judy's Book, Google Places, Yahoo Local, and Yelp.</description><pubDate>Fri, 3 May 2013 10:23:02 EST
      </pubDate><category>Marketing</category><category>Internet</category><category>Books</category><category>Customer Service</category><category>Social Media</category></item><item><title>What's Not To Like? Free Facebook Page Analyzer</title><link>http://www.remodeling.hw.net/social-media/whats-not-to-like.aspx?rssLink=What%27s+Not+To+Like%3f</link><description>
              &lt;a href=http://www.remodeling.hw.net/social-media/whats-not-to-like.aspx?rssLink=What%27s+Not+To+Like%3f &gt;
              
              &lt;img src=/Images/Likealyzer_HERO_tcm17-1881293.jpg width=90 height=60 alt=Likealyzer_HERO(90) title=Likealyzer_HERO(90) /&gt;&lt;/a&gt;
            REMODELING takes LikeAlyzer, a Facebook page analyzer, for a spin to help gauge the effectiveness of our social media efforts.</description><pubDate>Thu, 25 Apr 2013 02:00:27 EST
      </pubDate><category>Social Media</category><category>Internet</category></item><item><title>Q&amp;A With Morgan Remmers, Yelp's Manager of Local Business Outreach</title><link>http://www.remodeling.hw.net/customer-satisfaction/qa-with-morgan-remmers-yelps-manager-of-local-bus.aspx?rssLink=Q%26A+With+Morgan+Remmers%2c+Yelp%e2%80%99s+Manager+of+Local+Business+Outreach</link><description>
              &lt;a href=http://www.remodeling.hw.net/customer-satisfaction/qa-with-morgan-remmers-yelps-manager-of-local-bus.aspx?rssLink=Q%26A+With+Morgan+Remmers%2c+Yelp%e2%80%99s+Manager+of+Local+Business+Outreach &gt;
              
              &lt;img src=/Images/Morgan_Remmer_HERO_tcm17-1867069.jpg width=90 height=60 alt=Morgan_Remmers_HERO(90) title=Morgan_Remmers_HERO(90) /&gt;&lt;/a&gt;
            Your customers are online posting opinions, and it's important to understand how that process works. REMODELING talks with Morgan Remmers of Yelp about online reviews.</description><pubDate>Tue, 9 Apr 2013 10:48:36 EST
      </pubDate><category>Customer Satisfaction</category><category>Internet</category><category>Marketing</category><category>Social Media</category></item><item><title>Follow the Money: Figuring Out the Real Purpose of Angie's List</title><link>http://www.remodeling.hw.net/sales-leads/follow-the-money.aspx?rssLink=Follow+the+Money</link><description>Mike Damora weighs in on what drives Angie's List. Is it is a public service provider or an online lead generator?</description><pubDate>Wed, 20 Mar 2013 09:49:21 EST
      </pubDate><category>Sales Leads</category><category>Marketing</category><category>Internet</category></item></channel></rss>