When information technology specialist and homeowner Bruce Johnson and his wife remodeled their kitchen a few years ago, the couple’s busy weekday work schedules and family-centric weekends made it difficult for them to meet with the designer.
Terranova Construction is reaching out to a new market with an Internet-based packaged bath system.
Cost-effective marketing tools, blogs are in many ways ideal for remodelers: informal, friendly, and constantly changing. They can stimulate interaction, build trust, and provide a unique window into the values and personalities of the people that clients will be working with.
We’ve just redesigned the Web site and included lots of Web-exclusive articles, videos, and slide shows, plus new interactive features.
Video tours showcase your work.
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When a friend selling spots on a local television advertising program approached them about purchasing a video ad, Dan and Debbie Mackey of Daniel Mackey Construction, in San Jose, Calif., signed up.
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Though Don Strobel's company focuses on historic and high-end renovations, he uses 21st-century marketing tactics, in particular a sleek Web site.
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Weekend radio, long the domain of home-improvement do-it-yourself shows, is now airing the other side of the story.
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According to experts, how much to spend on advertising can range from 2% to 16% of gross revenue depending on where you put your dollars — print, yard signs, Internet, TV. Knowing where to advertise means knowing which market to target, what differentiates your company from another, and what type...
Since trading the chilly winters of Milwaukee for the hot summers of Arizona, Patrick Benkowski has never looked back. The former owner of Custom Design Associates, and a Big50 in 1991, settled in the booming Phoenix market six years ago. “I loved the Midwest, and my family is back there, but I...