Internet

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    Responding to Online Reviews

    Follow these eight steps to respond to reviews and manage your online reputation.

     
  • Houzz Doubles the Number of Pro Category Listings

    Houzz, the website for home remodeling and design that has begun selling guaranteed high-visibility listing space to pros, announced May 13 it has doubled to nearly 60 the  number of construction categories that visitors can use to find a contractor.

     
  • Blogging: Getting Started

    You have a company website, but it's not bringing in any leads. If this is prompting you to consider writing a blog to remedy the situation, Darren Slaughter has some advice for you.

     
  • To Get Business, Focus on Relevance and Quality: Branding Expert

    Focused, frequent, high-value content placed on high-traffic Internet content aggregation sites will give you your best opportunities to boost your company’s revenue and profit, a nationally known branding expert told attendees at the Remodeling Leadership Conference.

     
  • Going Mobile

    New digital trends emerge almost daily. They come and they go, but there is one that has staying power and generates tangible lead results: it's mobile. Is your company ready to take its advertising mobile?

     
  • Smart SEO Drives Potential Clients to Your Website

    Consultant April Wilson offers tips to create a search-friendly website that is beyond an online brochure.

     
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    How Online Reviews Affect Search Engine Optimization

    We asked experts how online reviews relate to search engine optimization. Here's what they had to say about keeping your business's reputation at the top of search results.

     
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    The Basics of Online Review Sites

    An overview of online review sites and what they can and can't do for remodeling contractors.

     
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    Friendly Recommendation: The Next Wave of Online Review Sites

    The Angie's List model may not be able to sustain itself. New review sites are developing that are free to use and may ultimately be more trustworthy for consumers.

     
  • Reasons to Reward Online Reviews, Or Not

    Reasons for and against rewarding clients to write online reviews of your business.