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Every year, our search for the Big50 uncovers some of the best-performing remodeling companies in the country. Nearly half of this year's Big50 Companies show revenues of between $1 million and $2 million.
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This questionnaire is designed to collect information from the past two years about many of the areas most important to Benchmark readers. It will take more than a few minutes of digging into your records to complete this form, but the payoff will be the ability to see from the results we publish...
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The REMODELING benchmark for marketing expenditures is 3% of annual revenue (August 1998), but the fact is most residential remodeling companies don't do any deliberate marketing at all. To complete the vicious cycle, the ambushed remodeler executes a half-baked emergency marketing scheme, which...
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Back in January 2000, REMODELING set the benchmark for customer referrals at 95%. Even follow-up surveys that ask homeowners to rank performance too often ask the wrong question or draw the wrong conclusions from the answers.
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Being booked a year out is a good thing -- or is it?
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One factor affecting the numbers reported in the May issue was incomplete results. Since press time for the May issue, we've received additional data that change the slippage picture somewhat.The good news is that the median for all companies is -2.9%, meaning about half the companies performed...
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The more often you measure performance, the easier it will be to make needed corrections before problems grow out of control.Compare historical with current lead counts to forecast sales for the next quarter.
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A recent Benchmark column prompted an e-mail response from Bob Hanbury, CGR, of House of Hanbury Builders in Newington, Ct. Hanbury points out that the relationship between risk and owner's compensation isn't static and is affected by any change in a company's normal course of business. More...
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How do you determine what to spend on marketing when you need to boost sales efforts for growth?Joaquin Erazo Jr., marketing vice president at Case Design/Remodeling, Bethesda, Md., uses a formula that relies on history as an indicator of future performance. "The goal is to make sure you are not...
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Many remodelers are curious about the benchmark for how much dollar volume a lead carpenter can produce in one year. Trying to complete $1 million by doing 20 small projects is next to impossible.