Benchmark

Last Word: Benchmark

• Slip Sliding Away

  Slippage measures the difference between estimated gross profit and produced gross profit. "You have to be suspicious of an owner who's doing sales, because owners don't package well," says consultant Linda Case of Remodelers Advantage in Fulton, Md. "Bringing production into the sales and...

   

• Gross profit benchmark

  More than three years ago, REMODELING set the benchmark for produced gross profit margin (GP) at 40% (November 1998). A look at current remodeling baseline numbers indicates that a more representative GP is 35%.Baseline companies with annual sales under $250,000 average a respectable 28% GP. Size...