April 2017 Table of Contents

Your Business
Record Spending, Led by Boomers: 8 Key Takeaways from JCHS' Latest Remodeling Report Record Spending, Led by Boomers: 8 Key Takeaways from JCHS' Latest Remodeling Report

Seniors moving out of homes will open doors to younger buyers Read more

Why Calling Yourself a Full-Service Remodeler May Be Hurting You Why Calling Yourself a Full-Service Remodeler May Be Hurting You

Focus on special skills or qualities that will set you apart ... and help you raise rates Read more

JCPenney Will Launch a Remodeling Service JCPenney JCPenney Will Launch a Remodeling Service

JCPenney is diving into home services like heating and cooling and flooring to differentiate its brand. Read more

Too Many Remodelers Use Complicated Formulas to Pay Sales Reps. Here’s a Simpler Solution. Too Many Remodelers Use Complicated Formulas to Pay Sales Reps. Here’s a Simpler Solution.

But first, adjust your own expectations of what you’ll get for that payout Read more

Here's What's in Trump's Budget That Affects Construction and Lumber cretxbcqrwcrybebutyr Here's What's in Trump's Budget That Affects Construction and Lumber

Flood Insurance program, Energy Star, EPA enforcement are cited Read more

The One Tool You Need to Generate Leads Remodelers Advantage The One Tool You Need to Generate Leads

Creating a squeeze page will give you the leads you want and need. Read more

Feature: The Big Show
Remodeling's 2017 Guide to Closing the Deal Remodeling's 2017 Guide to Closing the Deal

Use these new techniques, but remember: The best way to sell a project is to sell faith in you Read more

Marketing Experts Speak Out on How to Attract Today's Customers Marketing Experts Speak Out on How to Attract Today's Customers

Customers might be quicker to flame you, but you need to keep your cool and remain a pro Read more

Design
Makeover Mania: Is the Remodeling Frenzy Changing the Industry? Makeover Mania: Is the Remodeling Frenzy Changing the Industry?

Consumer home improvement sources like Houzz and HGTV are more popular than ever. For pros, is that a blessing or a curse? Read more

You Built It
Remodeled Rooms Offer Pure Entertainment You Built It Remodeled Rooms Offer Pure Entertainment

Two rooms become one in this playful and comfortable space made for Hollywood. Read more

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