June-July 2016 Table of Contents

Editor's Notes
Marketing is a Nonstop Campaign

And it starts with asking for votes Read more

Your Business
Plan Far Enough Ahead to Preserve Profit When Planning Labor Cost Increases Plan Far Enough Ahead to Preserve Profit When Planning Labor Cost Increases

Boost margins months ahead of when you’d expect to boost pay Read more

Five Pieces of Advice from 2016 Big50 Honorees Big50 Bites Five Pieces of Advice from 2016 Big50 Honorees

We kick off the 2016 Big50 Bites series with words of wisdom from five remodeling industry pros Read more

Harvard's Revision of its Remodeling Forecast Tool Shines Harsh Light on a Key Federal Report Harvard's Revision of its Remodeling Forecast Tool Shines Harsh Light on a Key Federal Report

JCHS expands and upgrades LIRA in part because of a Census Bureau report's volatility Read more

Overtime Rule Released; Industry Groups Heap Scorn on Feds' 'Arrogance' REMODELING Overtime Rule Released; Industry Groups Heap Scorn on Feds' 'Arrogance'

The White House and the Labor Department detail final rule on overtime, doubling the annual pay threshold. Read more

OSHA Issues Final Rule on Workplace Injuries and Illnesses Remodeling OSHA Issues Final Rule on Workplace Injuries and Illnesses

The new rule, released today, hopes to "nudge" employers and employees to prevent workplace injury and illnesses. Read more

Feature: Marketing Magic
What'd You Say?: A Guide to Word of Mouth Marketing What'd You Say?: A Guide to Word of Mouth Marketing

This low-tech marketing technique is a great way to get the publicity you need Read more

When it Comes to Marketing Strategies, Think Big(50) When it Comes to Marketing Strategies, Think Big(50)

Big50 members excel in all areas of the industry, including marketing. Take advantage of some of their best tips. Read more

How to Stand Out from the Crowd at a Home Show Event Remodeling How to Stand Out from the Crowd at a Home Show Event

For many homeowners the process of choosing a company to work with began months ago at home shows across the country. But how do you make them stick around your booth? And what are homeowners looking for this year? Read more

Jump-Start Your Marketing Strategy with this Beginner's Checklist Jump-Start Your Marketing Strategy with this Beginner's Checklist

Are you ready to embrace a tech-savvy marketing strategy? Make sure you've checked off this list before you start. Read more

Stop Trying To Sell Customers. Start Inviting Them

Marketing and sales shouldn't be about†tips, tricks, and techniques to persuade people to call us or to sign on the dotted line, Bruce Case says. Instead, think of†marketing and sales as about extending an invitation. Read more

Design/Build
How to Go Green and Make Green Design/Build How to Go Green and Make Green

Boston-based Placetailor leverages the design/build model to make sustainability and a trademark aesthetic integral parts of its projects. Read more

Products
Siding Over the Rainbow Siding Over the Rainbow

These siding products strengthen exteriors and let you play with color Read more

You Built It
Five Standout Kitchen Renovations Remodeling Five Standout Kitchen Renovations

The winners of the annual Contractor of the Year Awards were announced this month. Here are five award-winning kitchens from this year's awards. Read more

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