July 2012 Table of Contents

Features
Sharing Menu: Online Content Sharing Sharing Menu: Online Content Sharing

Ways to share online content with a broader audience. Read more

10 Things Social Media Can and Can't Do for Your Company 10 Things Social Media Can and Can't Do for Your Company

Social media can't do it all, but it can do some things really well. Read more

Social Skills: The Lowdown on Social Media as a Marketing Tool Social Skills: The Lowdown on Social Media as a Marketing Tool

What it is, who it reaches, how to use it, and why more and more remodelers are joining the conversation. Read more

Social Media: Translate Visibility Into Leads Social Media: Translate Visibility Into Leads

Social media can help you build your brand and you can use it to drive potential leads to your website and blogs. Read more

What Makes a Good Website? What Makes a Good Website?

Attributes that will help you turn qualified traffic into sales. Read more

Finders Keepers: Attracting New Customers Online Finders Keepers: Attracting New Customers Online

With all the sites on the Web, which ones should you be on? Answer: ALL of them! Read more

Apps Applied: Putting Four Popular Apps to Work in a Remodeling Project Apps Applied: Putting Four Popular Apps to Work in a Remodeling Project

We show you how four popular apps can help you nail down the pre-construction part of a project. Read more

Anatomy of a Tweet Anatomy of a Tweet

Hashtags, links, retweets ... What does it all mean? We tell you. Read more

3 C's of Social Media Management 3 C's of Social Media Management

Keep curators, content, and calendar top of mind in your social media strategy Read more

Victorian Victory: A New England Victorian Gets a Stylish and Sustainable Remodel

A 120-year-old home in the Boston suburbs gets a modernizing makeover to become a design award winner. Read more

How-To: Tips for Creating an Effective Customer-Service Survey How-To: Tips for Creating an Effective Customer-Service Survey

You want a customer satisfaction survey that allows you to set benchmarks for measuring your company's progress. We show you how to create one. Read more

Social Media: Follow that Bird! Where Does Your Content Go After You Tweet It? Social Media: Follow that Bird! Where Does Your Content Go After You Tweet It?

Whether it's a Tweet, a post, or a pin, here's a handy flowchart to show the path and potential of your social media shares. Read more

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