November 2010 Table of Contents

Features
Flexible Pricing: Pricing Strategies in Today's Economy Flexible Pricing: Pricing Strategies in Today's Economy

Lump-sum pricing focuses on costs and can make it difficult to explain pricing to clients. In today's competitive market, consider the alternative: flexible pricing. Read more

2010-11 Cost vs. Value Report

Sagging home prices, tight credit, and consumer indecision trumped lower construction costs, sending the cost-to-value ratio to its lowest level in a decade. Read more

Value-Driven Luxury: Even High-End Clients Are Demanding More for Less Value-Driven Luxury: Even High-End Clients Are Demanding More for Less

Upscale consumers know it's a great time to buy property and remodel, but they are being more picky and want more for their money. Read more

Sales Aid or Hindrance?: How Remodelers Are Using the Cost vs. Value Report in the Slow Economy

Three remodelers talk about how they are using the Cost vs. Value Report differently since the recession. Read more

Instant Gratification: Home Improvement Projects That Consistently Yield the Best Returns Instant Gratification: Home Improvement Projects That Consistently Yield the Best Returns

Replacement and repair jobs appeal to homeowners because they are relatively inexpensive and help a home hold its value. Read more

Value-Subtracted: Tighter Appraisal and Lending Practices Continue to Affect Remodeling Market Value-Subtracted: Tighter Appraisal and Lending Practices Continue to Affect Remodeling Market

Lower property values coupled with restrictive lending practices is leaving more remodelers with the bulk of their sales coming from customers who can self-finance. Read more

Price Is King: Remodelers Working Harder, Taking Longer to Make the Sale Price Is King: Remodelers Working Harder, Taking Longer to Make the Sale

Though overall construction costs haven't really decreased, consumers think remodeling is on sale, making for smaller margins and stiff competition. Read more

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