July 2010 Table of Contents

Features
Steal This Idea: Best Practices In/Out List Steal This Idea: Best Practices In/Out List

A tough economy, a changed industry ... Remodelers are adjusting their business practices to adapt. Read more

The Specialist: Defining a Niche The Specialist: Defining a Niche

These remodelers identified a need in their markets and branched out, garnering more leads and helping to sustain their businesses. Read more

A Foot on The Brake: On Hiring, Remodelers Proceed With Caution A Foot on The Brake: On Hiring, Remodelers Proceed With Caution

The new remodeling HR is slow and cautious to hire. And remodelers have surprised themselves with how efficient they can be with smaller but stronger teams. Read more

The Producers; For More Remodelers, Trade Contractors Are Strategic Partners The Producers; For More Remodelers, Trade Contractors Are Strategic Partners

Remodelers whose businesses are doing well are establishing strong, mutually supportive relationships with their trade contractors. Read more

Tough Times, Flexible Tactics: Tips for Selling in a Down Economy Tough Times, Flexible Tactics: Tips for Selling in a Down Economy

Leads are fewer and jobs smaller. You need to go farther and work harder to sell a job. To get that signed contract. Here's how to adjust your sales process to the current economy. Read more

It's Who You Know: Make Your Marketing Personal It's Who You Know: Make Your Marketing Personal

Blast mailings alone won't cut it. Today's marketing needs to be personal. Many remodelers are exploring new ways of marketing to further build brand. Read more

Small Jobs Done Efficiently Small Jobs Done Efficiently

Keep in mind: Complexity, not size, is the determining factor when it comes to "small jobs." Read more

Streamlining Design: Eliminating Redundancies and Implementing Technology Streamlining Design: Eliminating Redundancies and Implementing Technology

Remodelers are streamlining their design processes and implementing new technologies to boost efficiency. Read more

Pitching In: Reexamining Job Responsibilities in an Effort to Cut Costs Pitching In: Reexamining Job Responsibilities in an Effort to Cut Costs

Remodeling company owners adjust their administrative staff, retool job descriptions, and scrutinize spending to meet the economic challenges. Read more

Back to Sales: Q&A With Sales Guru Phil Rea

Why is it that selling is not most full-service remodelers' strong suit? Read more

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