February 2010 Table of Contents

Features
Added Value from Lumberyards and Manufacturers

Remodelers need to remember the added value that lumberyards and manufacturers can bring to a sale. Read more

Getting Clients to Move on a Remodeling Project Getting Clients to Move on a Remodeling Project

A sales narrative that creates urgency will help overcome consumer inertia. Read more

Marketing to the New Remodeling Client Marketing to the New Remodeling Client

In a tough economy, remodelers are reviewing the value of every promotional dollar they spend. Consumers have changed, and so must remodelers' ways of reaching them. Read more

Been There, Bought That Been There, Bought That

Overcoming the real but surmountable hesitations of the post-recession consumer. Read more

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