April 2008 Table of Contents

Features
Training a salesperson to take your place Training a salesperson to take your place

One of the most difficult parts of moving a remodeling business forward is stepping back from being its primary salesperson. From a desire to grow the business to the wish to put a succession plan in motion, any number of reasons can compel remodeling business owners to train others to step into their long-held sales positions. But recognizing the need to step back is only part of the challenge. More difficult still is how to go about it. Read more

Preparing for the future of your business Preparing for the future of your business

Succession planning, a rarity in the industry just a decade or two ago, has become a serious priority for many remodelers big and small. Read more

Engineering the Customer Experience, Part 1: the Sales Process Engineering the Customer Experience, Part 1: the Sales Process

Part one in a three-part series on engineering the customer experience Read more

Survey on defining customer expectations Survey on defining customer expectations

Most remodelers will agree that the success of a remodeling project depends heavily on setting realistic client expectations early in the process. This monthís Reader Panel respondents take an array of measures to ensure that those expectations are clearly defined and are, ultimately, met. Read more

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