December 2007 Table of Contents

Ideas for low-cost marketing and advertising strategies

According to experts, how much to spend on advertising can range from 2% to 16% of gross revenue depending on where you put your dollars ó print, yard signs, Internet, TV. Knowing where to advertise means knowing which market to target, what differentiates your company from another, and what type of work you do best. Figuring all that out, of course, costs money. Read more

2007 Business Benchmarking Survey 2007 Business Benchmarking Survey

How do remodelers measure their companies' financial performance? Read more

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