February 2002 Table of Contents

Future Boom? Will baby boomer retirement be a demographic bonanza or a washout for the remodeling industry?

Either that or they sold their homes and moved into childless retirement communities. San Diego marketing consultant Phil Goodman, operator of Boomer Marketing and author of Boomers, The Ageless Generation, predicts that for baby boomers, retirement in the conventional sense is "not an option." A 1998 AARP survey found 8 of 10 baby boomers expect to be working at least part-time during their retirement. Read more

Finders Keepers

Robert Criner, president of Criner Construction in Yorktown, Va., says remodelers must be proactive in their quest to retain employees. More than just money "In every statistic I read on retention priorities, money is fifth or sixth on the list," says Doug Nelson, president of New Spaces in Burnsville, Minn. Nelson says that more than a fair salary, employees want to be appreciated and feel like a vital part of the company. Lead carpenter Ross Gravrock, a 10-year employee of Doug Nelson at New Spaces, says he enjoys his job because Nelson gives him the freedom to do good work. Read more

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