April 2002 Table of Contents

Features
Marketing Focus: Survey and Judges Marketing Focus: Survey and Judges

This one-page survey has pertinent questions and a rating scale that helps the company track customer service information. The judges also appreciated the inclusion of a self-addressed, stamped envelope and remind remodelers to always include one with any customer survey. Read more

Marketing Focus Marketing Focus

The winning entries highlight professionalism and creativity. Newsletters, business cards, and post-job surveys were the focus of this year's REMODELING marketing contest. And similar to the companies that won last year's top honors, the winners spent money on professional design and consulting. Read more

Marketing Focus: Business Cards Marketing Focus: Business Cards

The winning entries highlight professionalism and creativity. Read more

Kitchens that Cook Kitchens that Cook

The task: Take an existing kitchen and make it more usable, more beautiful, and more conducive to the homeowners' lifestyle. For example, says Isley, raised dishwashers are a great idea, but some designers forget to create a "landing space" on the counter between the dishwasher and the sink. Read more

Updating Game Updating Game

Richard Forbes says older homes and kitchens are not equipped for the entertaining today's homeowners like to do. Read more

Creative Solutions Creative Solutions

The task: Take an existing kitchen and make it more usable, more beautiful, and more conducive to the homeowners' lifestyle. Read more

Best Defense: Mold Prevention

Heightened concerns about toxic mold have been spreading across Austin and the rest of Texas since last summer, when a jury awarded Melinda Ballard of nearby Dripping Springs $32 million in a suit against Farmer's Insurance Group for the mishandling of a policy claim. According to the Texas Department of Insurance, the number of claims filed in Austin make it the second-most mold-plagued city in Texas, behind Corpus Christi. Read more

B + A: Details Details Details B + A: Details Details Details

The rehab of a historic Orlando bungalow tests the exacting systems of a 15-year-old remodeling firm. As the scope of the project took shape, it evolved from a ballpark $150,000 remodel to a complete $263,000 rehab and addition. Read more

Digital Daze: Upgrading Office Tech

As remodelers struggle to integrate the hardware and software they already have, they ponder the role of new technology in their businesses. Read more

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