As artists, architectural photographers aim to create images that capture the structure and context of your space. As business men and women, we strive to showcase your project in a way that generates more business. If you don’t make money, we probably won’t receive a good recommendation. A quality photographer will give his or her all, no matter the size of the job.
Stick to Good-Looking Projects
If you’re looking for an eye-catching image, give the photographer something to work with. You know the old saying that you can’t make a silk purse out of a sow’s ear? That idiom refers to the fact that you can’t make a high-end product out of subpar materials. As harsh as that may sound, it rings true—especially in the case of architectural photography.
For instance, you may have spent an enormous amount of time and labor on a job that looks so-so to the untrained eye. A professional photo won’t make the project any more attractive. In most cases, the client who will ultimately view the photos will have no idea about the structural changes, plumbing moves, and electrical challenges that led to the final product. In these situations, it’s not worth hiring a photographer. You’ll end up spending a ton of money on professional images that require an hour-long explanation. Photograph these types of jobs yourself.
Save architectural photographers for the shots that will hook a prospective client. What makes you do a double-take on an image? My job is to create images that get a prospective client to hire you.
Keys to a Successful Working Relationship
Clean sweep: The location should be spotless. Clean everything and wipe down appliances. Move personal effects as much as possible, but listen to your photographer before you strip the place bare.
Set expectations: Make sure that the homeowner knows that the shoot isn’t just a casual snapshot and will take some time. A top-quality kitchen shot done from a few angles takes about 2 to 3 hours. A good photographer will be respectful of the homeowner’s time and personal possessions. You don’t want the photographer to give you a bad reputation because of unprofessional behavior.
Get a bid: Most photographers can give you a ballpark estimate based on a quick conversation and some photos. It doesn’t need to be complicated. In fact, it’s the same as your subs. Think of us as subcontractors with media equipment. It’s really no different.