How-To

Why You Should Go Slow When You're Making a Sale
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Why You Should Go Slow When You're Making a Sale

Create the relationship that enhances your value, then spend time on the details... Read more

Start Treating a Successfully Finished Job Like It's a Newborn
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Start Treating a Successfully Finished Job Like It's a Newborn

Celebrate your good work ... and learn from your experiences Read more

How Should You Measure a Great Remodeling Company? First, Look Beyond the Numbers.
How to Reduce Costs When Hiring a Remodeler? First, Define ‘Costs’
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How to Reduce Costs When Hiring a Remodeler? First, Define ‘Costs’

A rehab project involves time, frustration and stress. Trying to cut spending... Read more

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How to Respond to Clients Who Now Want More Than They Once Did

Help the customer balance new-found desires with long-held budget realities Read more

How to Write a Problem-Solving, Career-Protecting Remodeling Job Proposal
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How to Write a Problem-Solving, Career-Protecting Remodeling Job Proposal

Above all, answer the customer's question: “What am I buying?” Read more

Escape the Sea of Sameness With a Killer Customer Experience
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Escape the Sea of Sameness With a Killer Customer Experience

Lessons from the House of Mouse. Part 1 in a series Read more

How To Respond to a Budgetary 'Hard Stop'
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How To Respond to a Budgetary 'Hard Stop'

Offer options that give customers what they really want ... even if it tops the '... Read more

How to Measure Labor Costs--and What to Do Once You Know
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How to Measure Labor Costs--and What to Do Once You Know

Knowing what's typical gets you only partway to your goal of enlightened management Read more

Here’s REALLY How to Pick a Good Remodeler
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Here’s REALLY How to Pick a Good Remodeler

My critique of what’s wrong—and right—about one state’s advice for vetting a pro Read more

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