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Other stories by Linda Case

• Look Outside the Remodeling Box, and Learn to Thrive

  Columnist and consultant Linda Case visits "the coolest small company in America" and brings back some lessons for remodelers.

• Remodelers' Enduring Lessons from a Bruiser of a Downturn

  Consultant Linda Case gathers case studies from remodelers who are pulling out the stops to survive.

• Homeowners Aren't Likely to Return to Their Unrestrained Ways

  The prevailing hypothesis of today’s recession is that, while it is unlikely to be as bad as the Depression, it will have a lasting effect on buying habits.

• How to Influence Positive Change

  Remodelers who want to influence real change in their companies or lives might benefit by reading “Influencer: The Power to Change Anything"

• Research Your Competition, Remodelers. But Stay Within Your Limits.

  We must research our competitors. It's the only way to analyze the difference our company brings to the marketplace, and to develop strategies for selling against those competitors.

• Businesses That Model Upbeat Behavior Gain Loyal Customers and Staff

  A visit to an airport restaurant demonstrates that companies benefit by institutionalizing friendliness, courtesy, and good humor.

• Today's Best Marketing Approaches Take Time and Not Much Money

  Four critical "homework assignments" for remodelers determined to develop more effective, relationship-based marketing campaigns.

• "Belly-to-Belly" Marketing Yields Best Payoff for Creative Remodelers

  Remodelers move away from traditional print marketing to opportunities for in-person meet-and-greets.

• In a Sink-or-Swim Remodeling Economy, Buoyant Leadership Inspires

  Remodeling consultant Linda Case reveals how some business owners remain upbeat in difficult times, inspiring staff to follow them with confidence.

• Two Questions That Are Critical to Many Companies' Survival

  What causes sales, and when do you pull the trigger? Linda Case says author and consultant Kraig Kramers has some important insights for remodeling companies.