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Other stories by Bruce Case

• The Transformer: How Walt Stoeppelwerth Inspires Us Still

  Walter Stoeppelwerth died on Feb. 18. He deserves our thanks and admiration for the transformations he brought to our industry — and there is much we still can learn from him.

• Level Entry: A Call for Industry Standards in Remodeling

  Bruce Case weighs in on why it's essential for remodelers to raise the bar for their industry.

• To Hire or Not to Hire?

  Calculate the total cost of hiring new staff before you make your move to increase the size of your team.

• Be Like Oscar -- Olympian Oscar Pistorius, That Is. Is Your Business a Winner?

  BRUCE CASE asks: What's your core focus? Once you decide on your path and stick to it, you'll find you can win in business every day.

• Manage Better: Being Attuned to the Dance of Power Between Individuals and Groups

  BRUCE CASE on how, in your interactions with team members and clients -- essentially everyone you come in contact with in your business -- you can foster a healthy sharing of power.

• Looking Forward: How a Production Dashboard Can Help You Proactively Track Production

  BRUCE CASE advises remodelers to take a proactive approach to production -- offensive rather than defensive -- to address issues before they become problems.

• Sales Success Through a Return to the Basics

  BRUCE CASE: Forget the fancy lingo and selling systems, and let's get back to sales basics.

• Recovery Time: Using Slow Times to Get Set for Success When the Pace Quickens

  BRUCE CASE: Make sure your marketing, team, sales processes, and regulatory compliance are in order for the busier times to come.

• Data Dream: Using Google Analytics to Analyze Your Website

  Website data can show you why people look for your website, how they find it, and what they do when they get there. And using Google Analytics can get you that information — for free.

• Benchmark: The Gift

  You can recapture lost time by improving lead quality and close rate. It’s easy, and it’s free.