Billboard advertising isn't right for every market, but it has proven to be phenomenally successful for this Idaho remodeling company.
Remodeling market statistics on labor.
Until now, former employees had to pay the full premium amount. Under the stimulus law, employers of 20 or more people must subsidize 65% of COBRA costs for up to nine months.
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Despite smaller jobs, this Washington, D.C.-area remodeler sees opportunity in his market.
Four critical "homework assignments" for remodelers determined to develop more effective, relationship-based marketing campaigns.
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Remodeler John Tabor is counting on more marketing and a new salesperson to maintain leads and win jobs.
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How one remodeler is turning to commercial work to make up for the slowdown in residential new construction and remodeling.
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Bringing back a company newsletter is helping this remodeler reach 300 past clients.
Erika Heet is editor of The Robb Report Collection and senior editor of Robb Report, a magazine originally sent to people who bought a Rolls-Royce, to complement their purchase, but later expanded to include a wider luxury market. The magazine is published monthly and has a circulation of 113,000...
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Aligning with supplier salespeople, subcontractors, and a condominium manager has helped this remodeler nurture his year-old company.