Turn the Negative News Cycle in Reverse and Get Homeowners to Remodel

Successful strategies for creating positive news that gives homeowners the confidence to remodel.


Remodeling Insider

Our new ROAD TO RECOVERY series brings more stories each week about how the remodeling industry is coping with the current economic challenges.

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Economic Outlook

  • Don't Rush the Recovery

    Wait for a reversal of several of your downturn indicators before you decide that the recession is over.

     

  • Enhancing the Experience

    Building on strengths and updating its marketing focus keeps leads coming in for this San Diego remodeling company.

     

  • Eating Humble Pie

    In fiscal year 2007 I saw a declining remodeling market and decided to combat this with increased marketing. My average job size had shrunk, but my revenue soared, and I broke the $4 million mark. Did I mention that I had less profit than the year before at $3.5 million?

     
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