Shawn McCadden

Commentary: Shawn McCadden

• Decision Time: Survival or Exit?

  Evaluate your company's long-term survival and then decide whether it might be better to come up with an exit strategy.

   

• Reboot Your Business: Consider a New House-Centric Business Model

  Just being a good carpenter is no longer a sustainable business model. You'll need to offer services beyond standard remodeling to succeed and maintain your clients' house well into the future.

   

• Waiting Game: Actively Pursue Leads, Don't Wait

  In a down economy, you can't afford to just play the waiting game. Go after the leads you want.

   

• Integrating Technology

  When introducing new software into your business, consider these tips for a smoother deployment.

   

• Of Websites and Nail Guns: Why Website Marketing Is the Way of the Future

  Websites are a necessary tool for remodelers. The sooner you embrace them, the better for your company.

   

• The Future: Yours and the Remodeling Industry's

  SHAWN McCADDEN: Remodelers should consider the future more often and adopt a long-term perspective in making plans for their business.

   

• Shared Responsibility: Advantages of Creating a Team of Leaders

  Shared responsibility in your company requires you, the owner, are a strong leader who can inspire employees to participate in the success of the business.

   

• Employee Expectations: When the Economy Recovers, Will Your "Keeper" Employees Stay?

  During the recovery, smart employees will gauge your performance — and the performance of your competitors. Does your company offer what it takes to keep good people?

   

• Pent-up Demand: What Effect the November Election Might Have on Remodeling

  Will the midterm elections bring new leadership that will stimulate the economy and help small businesses move forward?

   

• Performance Payback: Alternative Compensation Strategy for Field Employees

  Consider matching your field employees' compensation and future wage increases with their performance and productivity.