Commentary: Mark Richardson

Mark Richardson is co-chairman of Case Design/Remodel and Case Handyman Services. His new book, “How Fit Is Your Business?” will be published in October, 2008. mrichardson@casedesign.com; www.casedesign.com.

  • Reasons to go to the Remodeling Show

    The Remodelers' Show is still three months off, but now is the time to start planning. The Remodelers' Show is a three-day event that gives you months of lasting value.

  • Follow facts over fears

    These days, it's difficult to feel gung ho about our business decisions. According to the Harvard University Joint Center for Housing Studies, the total was $214 billion in 2001.* Americans lack the time and, often, the skills to tackle home improvement projects themselves.

  • "Handyman" : A different approach, Standards of success

    Handyman is a consumer term that to most homeowners suggests a diverse laundry list of maintenance items and repairs, "odd jobs" too insignificant to require a licensed contractor -- and too small to pay full-service prices for.Other vehicles, like lawn care or HVAC service contracts, lead in the...

  • Client-based or Project-based business

    Asked about the size of their client base, most remodelers aren't sure how to answer. Many would not call every prospect a client, but they would include a past customer for whom they are not likely to do another project for five or 10 years.

  • Common misconceptions of remodeling that indicate hidden problems

    Here are five false positives about the remodeling business -- statements that sound good but may indicate hidden problems.More than likely, you were relying on referrals --taking orders, not marketing or selling your business.

  • List of Questions to filter out the right client

    The more you can discriminate between good and bad customers, the healthier your company will be. --Mark Richardson is president of Case Design/Remodeling, in Bethesda, Md. (301) 229-4600; mrichardson@casedesign.com.

  • Planning for success in production and sales

    With a good defense behind them, the offense can make pressure-free decisions and can even take some risk. They can concentrate on making the sale, knowing that production will back them up. The results of a first class production team will live well beyond the project completion.

  • A Look Back

    Looking back on trends and changes over the past year, I find it difficult to separate what's going on in the larger world from the home remodeling industry. Mark Richardson is president of Case Design/Remodeling, Bethesda, Md., (301) 229-4600, mrichardson@casedesign.com.

  • Five Fundamentals

    Spending time on the production team and systems will get the results you want. --Mark Richardson is president of Case Design/Remodeling, Bethesda, Md. (301) 229-4600; mrichardson@casedesign.com.

  • Proceed with Caution on Mold

    By Mark Richardson. It may not be there today but, due to reasons beyond your control, it could pop up tomorrow, and you may find yourself liable for remediation and repair. --Mark Richardson is president of Case Design/Remodeling, Bethesda, Md., (301) 229-4600, mrichardson@casedesign.com.