Commentary: Mark Richardson

Mark Richardson is co-chairman of Case Design/Remodel and Case Handyman Services. His new book, “How Fit Is Your Business?” will be published in October, 2008. mrichardson@casedesign.com; www.casedesign.com.

  • Full-service and specialty remodelers can learn a lot from each other

    Full-service and specialty remodelers can learn a lot from each other.

  • Gain control over your day by anticipating problems and planning for productivity

    The results will tell you not only how much time you spend on issues that seem to pop up out of nowhere but how many appointments you had to cancel and how many evenings and weekends you had to work to make up for lost time.

  • Find the right rhythm for your business

    When everyone is in alignment and working in rhythm, you can achieve the results you want.

  • Training: Expense or Investment?

    Prior to that point, I had certainly believed that training was useful and beneficial, but essential to growth? When I framed the issue in this new way, I had no choice but to act on a renewed commitment to training.

  • Remodeling: Both Science and Art

    Recently, I was part of a tag-team of presenters at the national Remodeling Show who took part in a seminar that was described in the program as a "Sales Marathon." Is remodeling more of an art or more of a science?

  • Staying true to your New Year's Resolutions

    Whether we're vowing to stop some kind of negative behavior or swearing to start some kind of positive behavior, one fact about New Year's resolutions remains unchanged: We fail more often than we succeed.--Mark Richardson is president of Case Design/Remodeling and Case Handyman Services, Bethesda...

  • Great companies have common ingredients

    Great companies have three common ingredients: First, they are led by passion; second, they believe they are the best; and third, they are guided by metrics.

  • Persuading prospects to commit to "Yes"

    Over the years, I've made some interesting observations about the psychology of the homeowner decision process.

  • Successful growth at the right rate of growth

    One of the more common questions that I get from remodelers around the country is, "How do I grow my business?" Increasing market share is also a kind of growth, as is putting plans in place so you can exit the business at some point in the future.

  • Three questions to frame decisions

    In your role as "sage" or adviser, you need to provide solutions not only about the remodeling project itself but also about how to make good choices in a timely manner.I have found that if I can frame the decision by asking a series of three questions, I can almost always get a yes or no answer.