Linda Case, CRA, is founder of Remodelers Advantage Inc. in Laurel, Md., a company providing business solutions through a network of experts and peers. 301.490.5620; linda@remodelersadvantage.com; www.remodelersadvantage.com.
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Consultant Linda Case gathers case studies from remodelers who are pulling out the stops to survive.
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The prevailing hypothesis of today’s recession is that, while it is unlikely to be as bad as the Depression, it will have a lasting effect on buying habits.
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Remodelers who want to influence real change in their companies or lives might benefit by reading “Influencer: The Power to Change Anything"
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We must research our competitors. It's the only way to analyze the difference our company brings to the marketplace, and to develop strategies for selling against those competitors.
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A visit to an airport restaurant demonstrates that companies benefit by institutionalizing friendliness, courtesy, and good humor.
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Four critical "homework assignments" for remodelers determined to develop more effective, relationship-based marketing campaigns.
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Remodelers move away from traditional print marketing to opportunities for in-person meet-and-greets.
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Remodeling consultant Linda Case reveals how some business owners remain upbeat in difficult times, inspiring staff to follow them with confidence.
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What causes sales, and when do you pull the trigger? Linda Case says author and consultant Kraig Kramers has some important insights for remodeling companies.
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Linda Case identifies strategies for surviving 2009 by developing a realistic budget and targeted marketing plan.