If you're reading this, it's because you serve the high-end remodeling market. That means your clients earn more than most, live in homes that are more valuable than most, and spend more than most to have them remodeled. That puts you in a pretty exclusive club of remodelers who occupy the top 10% in annual revenue and take in more than half of all residential remodeling expenditures. For many of you, an average project tops $200,000, and half-million-dollar projects are not uncommon.
If any of that sounds familiar, it's because most of you have been doing this for 20 years or more. Which means you also know that it's lonely at the top. Your day-to-day operations are more complex and more difficult to manage than ever before. For starters, high-end remodeling clients make high-end demands, and successfully managing their expectations is a full-time job. And although you're still vigilant about quality, it's relationship-building that keeps you awake at night because large-scale projects take longer to design and construct, so there are more opportunities for misunderstandings. Not to mention that your company image hasn't kept up with your target high-end customer. Neither have your marketing and sales systems.
That's where this UPSCALE REMODELING supplement comes in, to help you sleep a bit easier. We cover the four things that matter: people —employees, subs and suppliers, clients and, of course, you; processes —sales, marketing, and estimating, but also production, documentation, technology, and more; profits — not just accounting, but financial planning and management; and projects — inspirational examples of first-class design. We think you'll like this first effort, and we hope you'll help us make the next issue better by telling us what worked, what didn't, and what's missing.