Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries, announces the redesign of The Journal of Light Construction (JLC), www.jlconline.com, and the launch of the JLC Digital Field Guide, a construction reference guide of how-to’s and best practices – a comprehensive market solution for over a decade.
The JLC platform will undergo a number of phased launches, the first being this redesign of the site and the migration of over 30 years of industry best-practices and how-to’s.
The second phase is the launch of JLC’s Construction Central, Tools for Training and Building Knowledge. JLC’s future training and education platform will be fueled by the JLC Digital Field Guide. The training platform will feature online educational courses and interactive live clinics, training programs and access to the latest techniques, installations and alternative methods of production across the entire construction industry. Having access to real-time and up-to-date how-to’s on products and technologies will make it easier for building professionals at all levels to attain key certifications, pass state licensing requirements and graduate a much-needed skilled workforce.
“Training and education is at the core of JLC’s mission,” said Peter Goldstone, CEO of Hanley Wood. “The need has never been greater for such an educational and training platform. Availability and access to skilled labor is the number one issue facing the industry today. JLC with the Digital Field Guide as its engine will serve as the resource for training and developing skilled labor in the industry.”
Visitors to the newly redesigned site will find a number of significant upgrades. The content is organized and indexed across all major functional industry segments – from framing, exteriors, roofing, insulation, electrical, plumbing, foundations, HVAC to interiors. Regular updates, to include up-to-date new content, will be added as industry best practices.
Specific features include:
- Trending topics on new projects, technologies, trends and business.
- Improved site search and keyword navigation to enable faster and easier way to access content
- More detailed drawings, video and photos conducive to the digital environment
- Responsive design so pros can view content “on the go” and viewable on all mobile devices
The redesigned site also creates new opportunities for marketers in the building product industry to include:
- Mobile optimized ad units
- Video gallery integration for greater exposure opportunities
- High impact ad opportunities include IAB rising star ad units; and
- Re-engineered advertiser interface with keyword-driven navigation allowing for better ad targeting opportunities.
“JLC has always been by builders, for builders,” said Clayton DeKorne, editor of JLC. “That basic approach to serving the industry’s need for accurate technical information has not changed. We have simply sharpened our focus on delivering this content in ways that will make it easier for all building professionals to deploy this information for training the workforce and developing more efficient means of production. The JLC Digital Field Guide is the stepping stone to our next phase—a robust and interactive training platform.”
About Hanley Wood
Hanley Wood is the premier company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilizing the largest analytics-and editorially-driven Construction Industry Database, the company provides business intelligence and data driven services. The company produces award-winning media, both digital and print, high-profile executive events, and strategic marketing solutions. To learn more, visit hanleywood.com