Many remodelers have good intentions but poor follow-through in sending friendly notes to clients and prospects. Remodeler Mark Clark has barely said goodbye to someone before that person's card is signed, sealed, and being delivered.
“People love to get cards in the mail,” says Clark, co-owner of Accent Remodel, in Federal Way, Wash. His method for sending cards quickly or on a scheduled basis, such as with newsletters or holiday greetings, is Send Out Cards, a high-tech spin on the high-touch tradition of handwritten cards.
Send Out Cards (for which Clark is also a licensed distributor) is an online tool for sending cards with personal messages and even uploaded photos. Accounts start at $99, and “points” can be applied to hundreds of card styles. Some cards cost less than a dollar apiece, including postage and mailing.
Using a digital camera, for instance, Clark might snap a photo of a prospect he's met at a home show, upload the photo on his laptop and type out a short message and the person's address. The card mails within minutes.
He also uses Send Out Cards to do radius mailings of “pardon our dust” cards showing before-and-after project photos, as well as referral thanks accompanied by items such as Starbucks gift cards.
“For a guy with a small budget, it's an incredible resource,” Clark says. He invites remodelers to send a free card by visiting www.sendoutcards.com/bizz.