With Superman, it’s kryptonite. With lots of remodelers, it’s sales and marketing. It’s the same kind of fatal weakness: You might be able to perform superhero tasks with a saw and hammer, but if you can’t promote yourself and close deals, well, you might as well retire to the Fortress of Solitude. 

For our February cover feature, we asked industry experts to provide their go-to tips for taking your sales and marketing strategy to the next level. But before we spill all of their secrets on Feb. 23, we're unleashing a new superpower everyday this week. Read on for advice designed to take your sales and marketing savvy to superhero status.

Sales and Marketing Superpower #3: Negotiation

Want to show off your company's skills on the jobsite? Great. But in order to go from the initial kitchen table consultation to the actual kitchen renovation, you have to negotiate. From pricing to scheduling to selections, all of remodeling is a negotiation. Check out the articles below for tips on how to sharpen your negotiation skills.