The age-old saying 'The best way to a person's heart is through their stomach' holds a lot of truth for new home buyers.

The Wall Street Journal uncovered a new sales tactic for homes, condos, and apartments: sending their sales team to epicurean epicenters like food festivals, private dinners, and other local foodie events.

“Food and wine is the new golf,” says W. Bryan Byrne, sales director at Palmetto Bluff, a 20,000-acre development in Bluffton, S.C., where homes range from the $800,000s to $6 million; home sites start at $150,000 and can top $2 million. Every year, the community’s real-estate team invites about 30 prospective home buyers to Music to Your Mouth, a five-day food and wine event at the development with celebrity-chef demonstrations and dinners. All Palmetto Bluff residents are able to attend, but the festival was specifically created to sell real estate, which it does: Some 20% of those prospects end up buying, Mr. Byrne says.

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