A year ago, Joe Wagner and Michael Crossman, co-owners of New View Construction, in Brunswick, Ohio, updated their marketing plan and decided to form some professional alliances.
One of the groups they targeted was real estate agents. “Especially today, with homes staying on the market for a year-plus, realtors look on us as advisers,” Wagner says. “They are trying to position themselves as experts, and we can help them do that.”
He and Crossman developed a home-repair checklist that brokers can use to initiate a conversation with their clients. The checklist can be used by both the listing agent, who can review it to see what should be done to prepare the house for a sale, as well as the buying agent, who can help a client review the cost of updates before they make an offer.
New View Construction provides estimates on the checked items, and then the company is positioned to do the work. Though many of these jobs are small maintenance and repair items, the remodelers are hoping that they will lead to larger jobs. “We get our foot in the door,” Crossman says. “Making them our clients is the motivation.”
Crossman and Wagner have presented the checklist to agents at open houses and at meetings held at real estate offices. “We talk to the entire group and market this form as something that will help them sell homes,” Wagner says.
—Nina Patel, senior editor, REMODELING.