Sales

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When Selling Energy Efficiency, Think Whole-home Performance

Energy efficiency is a major concern for homeowners, but remodelers should always consider the big picture Read more

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Get Your Sales Calls Returned—Fast

Building materials sales guru Bill Lee offers advice on how to leave effective voicemails Read more

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Newly Revamped Company Ups Lead Generation Game

Replacement Contractor contributor Mike Damora details the reinvented firm's business model Read more

What the Rodeo's Team Roping Event Can Teach You About Remodeling
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What the Rodeo's Team Roping Event Can Teach You About Remodeling

Remember these words: Position. Swing. Target. Delivery. Read more

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Get the Most Bang From Your Home Show Investment

Experts share 10 surefire ways to increase traffic, leads, and sales at your next event Read more

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How to Set Up—and Turn Down—a Prospect

Learn the potential client's expectations (and set your own) from the start by using the PALO approach Read more

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Not All Home Shows Are Created Equal

Columnist Gary Thill offers five ways to know if you’re attending the right one Read more

Unleash Your Sales and Marketing Superpower: Customer Service
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Unleash Your Sales and Marketing Superpower: Customer Service

Keep clients happy—and your sanity intact—by providing top-notch customer service Read more

Unleash Your Sales and Marketing Superpower: Negotiation
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Unleash Your Sales and Marketing Superpower: Negotiation

From pricing to scheduling to selections, all of remodeling is a negotiation Read more

Unleash Your Sales and Marketing Superpower: Lead Generation
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Unleash Your Sales and Marketing Superpower: Lead Generation

Forget the phone book. From referrals to blog posts, there are plenty of ways to... Read more

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