Most senior managers (and, for that matter, most people), know why something is important. If they don’t, then some awareness heightening is needed. They also know what to do about it. If not, they need to be exposed to options. They additionally know how to do it, in most circumstances. If they don’t or they can’t, then some skills training or coaching or experiences will take care of it. But what people lack these days in the impetus, urgency, and rigor to actually put what they know into action.