The National Kitchen and Bath Association formed a strategic alliance with ServiceMagic to allow the NKBA's 11,000 members to increase their profits and revenue by reaching the increasing number of consumers using the Internet to find remodelers, designers, builders, and kitchen and bath professionals. ServiceMagic connects consumers with pre-screened member businesses. In 2004, the company processed more than 1.4 million requests. Currently, the Golden, Colo.-based company facilitates more than 125,000 monthly service requests to its 31,000 member businesses.

Once NKBA members are accepted into the Service-Magic network, they will receive targeted customer leads in their area. There are no monthly membership fees or long-term commitments. For more information on joining Service-Magic and to learn about the special NKBA partner discount, members can visit or call 877.947.3692. Hanley Wood, the company that publishes REMODELING, has a business relationship with ServiceMagic.