When Stan Schachne, owner of Schachne Architects & Builders, in Davie, Fla., first noticed a project-location map online, he thought it could be an effective way to provide project information to potential clients and pique their interest. So his Web designer added a similar map to the Schachne Architects & Builders site. The goal: enable prospects to click on a location and instantly see a before and an after image of the company’s remodeling projects and photos of its new-construction jobs. (More detailed project information is provided in the site’s Photo Gallery.)

A tab on the home page leads to the Project Location Map. To protect clients’ privacy, locations are approximate. “If someone wanted to go see a house, they could contact us and we would clear it with the owner,” Schachne says.

Selective Mapping

Not all projects are included on the map, just those Schachne thinks will appeal to potential clients, such as kitchens, baths, additions, and new houses. He takes before and after photos of all his remodeling jobs. When he posts the images on the map, he clearly labels them so homeowners can appreciate the dramatic change. “I think people like to see the transition,” he says, “the work and effort that went into the job.”

Though he has not actively marketed the company’s website or the map, Schachne includes the site’s URL on his truck and business cards and directs potential clients to it, hoping that “they may recognize a house in their area and drive by to look at it.”

—Nina Patel, senior editor, REMODELING.