Now, the days of packing blog posts with spammy keywords are over. Instead, here are three things you should make sure you include in your post:
- Type of service: kitchen remodeling, for example.
- The answer to a question: How much does a kitchen remodel cost?
- The benefits of your service versus a different option: Benefits of upgrading your kitchen beats moving.
- Somewhat interested, but need something to spur them to action.
- Interested but not actively looking for your service.
- Ready to buy—these people are actively in the market to buy your product or service.
This is why it’s important to stop chasing keywords around a page and actually craft
content that speaks to people, not search engines.
Whether entertaining or didactic, the primary purpose of your blog posts is to drive Web visitors to your blog. To do so, the blog must appear in the earlier pages of a search engine's results. And, as you now know, in order to appear early on that list, you need to keep filling the blog with content as often as possible—the more you update, the more search engines will start showing your company higher in the search results.