With Superman, it’s kryptonite. With lots of remodelers, it’s sales and marketing. It’s the same kind of fatal weakness: You might be able to perform superhero tasks with a saw and hammer, but if you can’t promote yourself and close deals, well, you might as well retire to the Fortress of Solitude. (And that’s providing you can afford one.) But fear not: This issue is devoted to providing ideas you can use to take your business into the stratosphere. No phone booth required.
Webb is editor-in-chief of REMODELING and PROSALES. He has worked as a
professional journalist since 1972 in newsrooms from Indiana to Italy for
leading news organizations such as The Wall Street Journal, United Press
International, McGraw-Hill, and—since 2006—Hanley Wood. Follow him on Twitter at @craiglwebb.