One advantage of using social media to educate homeowners about your brand is that you can engage with them at the websites or mobile apps they prefer. The goal is to translate visibility into leads. That means increased traffic to your website or blog, so make sure those digital properties are in good shape before using these other sites. 

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—Nina Patel is a senior editor at REMODELING. Find her on Twitter at @SilverNina or @RemodelingMag.