It’s been a little over a week and Pokémon Go has taken over the world, quickly becoming a cultural phenomenon among the young and old. The location-based augmented reality smartphone game allows users to play in their neighborhoods to try and “catch ‘em all” by collecting digital creatures that appear on players' screens in real-world locations. PokéStops have popped up all around the country, allowing users to have access to free in-game items that players can collect to enhance their Pokémon. Already the game has made an impact on the housing market.
In major cities, Craigslisters have started listing their proximity to Pokémon gyms and PokéStops as a way of luring potential roommates. And it’s not just those looking for roommates who are looking to cash in; real estate listings in British Columbia appear to be advertising houses as “conveniently located” to Pokémon gyms and PokéStops.
As Atlas Obscura’s Cara Giaimo and Sarah Laskow write,
"More appealing is this Nashville complex, which promises not just a PokéStop, but rare Pokémon. This place in Salem, Ore., has a Pincer. A community in Lansing is advertising its location as home to 'LOTS of Pokemon that are waiting for the perfect trainer to catch them!' Across town, another complex will not be outdone: it is 'Within a mile of several Pokémon stops and home of recently captured Paras, Shellder, Drowzee, Squirtle, Bellsprout, Odish and SO MANY MORE!'"
Do you see augmented reality games such as Pokémon-Go continuing to have an impact on the housing market in the years to come? Or is this just a fad? Let us know in the comments and how Pokémon-Go is either bringing your company together or tearing you all apart.