The National Association of the Remodeling Industry (NARI) unveiled today a new logo and a new slogan--"Remodeling Done Right"--that signify the association's first major rebranding effort in 33 years.
The collective change "cements the value of NARI’s programs and services and telegraphs externally to consumers a brand promise that emboldens the value of remodelers to homeowners and communities," the organization said in a news release. It also was done to help grow NARI's membership, Board Chairman Judy Mozen said. NARI claims more than 6,000 member companies.
"Remodeling Done Right™ communicates both who we are as an industry and the professionalism, leadership and skills NARI members bring to every project," NARI CEO Fred Ulreich said. "It also sends a clear message to consumers to build trust and why work with a Certified NARI remodeler.”