My previous post, Creating a Video for Your Business in Three Easy Steps, offered some simple ideas for capturing videos for your business. Now for some examples of the types of videos you can capture, plus a walk-through of the steps you can take to make capturing videos part of your company’s day-to-day operations.
The sky’s the limit when it comes to the types of videos you can capture and post to support your business. A quick search on YouTube for topics relevant to your industry will show you what I mean. Some examples:
- how-to and educational videos
- client testimonials
- employee testimonials
- you or your employees on the job and “in action”
- interviews with industry experts
After deciding on the types of videos you want to shoot, follow these suggestions for making video creation a regular part of your company’s operations. By doing so, you’ll create a steady supply of videos to upload to help promote your business while boosting your online visibility and search engine rankings.
- Review the steps for capturing and uploading videos in my previous post.
- Make sure your staff has the camera and equipment listed in Step 1 of that post (i.e., a small, portable camera such as the DXG 5MP HD Digital Camcorder 3.0 or a smartphone with a built-in video camera).
- With the relatively low cost of cameras, you might even consider providing one to every employee — or at least making sure that they have easy access to a camera when needed.
- Provide employees with a script or outline to follow when creating videos, and make sure they understand the purpose or intent of the videos requested.
- Provide clients with guidance for any customer testimonials requested — an outline or script helps to alleviate any nervousness they might have when it comes to being on camera.
- Create an internal process to aggregate all of the videos captured. For example, you could hold regularly scheduled employee meetings for everyone to provide and share their videos and decide which ones will be posted on the Internet and where.
- Make capturing videos fun for your staff. For example, you might offer a prize for the best video captured for the month.
At a minimum, you should post videos online to YouTube for maximum exposure. In my next post, I’ll provide a step-by-step guide to creating a YouTube channel for your business.
—Chris Marentis is founder and CEO of Surefire Social, a local Internet marketing company.