For quick marketing and sales tips, check out www.hgtvpro.com. Launched in January, the online network brings the same kind of how-to and case-study ideas to remodelers and other construction professionals that HGTV's popular TV shows and Web sites deliver to consumers.
Among other features, HGTVpro.com showcases best business practices, product information, and virtual trade shows, as well as an e-mail newsletter called HGTVProFile. A sales and marketing section has an interactive forum where contractors can discuss topical issues. It also features articles; those recently posted tackle how to overcome price objections, make Web sites work, and motivate sales staff.
Burton Jablin, HGTV's acting president, says HGTVpro.com was a long-time goal of the network's founder, Ken Lowe. As of mid-May, more than 135,000 professionals had registered to receive HGTVProFile.