It's time to get online. How often have you read that phrase? No matter how many times we write about contractors going digital, it's still one of the most important challenges facing contractors today. You're already a pro at the on-site work that needs to get done, now you just need to master how to let everyone know that you're as good as you say you are. Over at sister site Replacement Contractor, Bill Redfern, CEO of Global Franchise Opportunities shares how he's helped his franchisees find success online:

Imagine a satisfied customer recommends your services to his or her neighbor. The neighbor is looking for confirmation that your business is legitimate and that your services align with his or her needs. This is where your well designed website comes in.
It’s important to keep in mind that potential customers are judging the quality of your business based on the quality of your online presence, so present them with a website that indicates you are a professional.
You may not know how to put a website together, and that’s fine. There are plenty of options, from building the site through an easy-to-use platform such as Wordpress or Wix or hiring a web designer to take care of the whole process for you.

Want more direction than that? Then click on the link below to read the full article over at Replacement Contractor.

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