Red Carpet Remodeling, in Burke, Va., specializes in windows, doors, siding, roofing, and gutters. Owner Ken Lindner is adamant about installing quality products to minimize warranty claims.
Before selecting a product, Lindner thoroughly researches it, often visiting the manufacturer’s facilities in person. “It has helped our business because we don’t have to worry about service claims,” he says. “It’s time-consuming for us when we have to deal with disgruntled clients.”
wanted: manufacturers with a quality product and financial stability
Lindner revisits manufacturers’ facilities in adjacent states several times a year to learn about new products and technologies, which in turn helps him stay ahead of his Internet-savvy clients and the research they’re conducting. “We don’t want to get blindsided by a technology we’ve never heard of,” he says.
Besides working with companies that make quality products, Lindner prefers to work with those that are financially stable. When looking for a new window company, he met with 10 manufacturers from Ohio to Philadelphia before settling on a debt-free company in Cleveland, which aligns with Red Carpet Remodeling’s philosophy.
Lindner wants to create relationships with manufacturers, and he invites manufacturer reps to visit Red Carpet’s office to educate his sales consultants about products. “If you get the manufacturer’s perspective,” Lindner says, “it’s easier to explain to homeowners why a certain company or certain product is better than another.”
—Nina Patel, senior editor, REMODELING.