David West, the owner of Meadowview Construction, in Georgetown, Mass., is always alert to new ways to provide long-term visibility for his company. So when the remodeler’s reusable grocery bags broke, he was inspired to create some bags of his own. The blue bags, sporting the company’s name and tagline, do the trick.
West did some research and found an online vendor to supply the bags and print his company’s logo on them. He had the designer who created his logo adjust the design and tagline to fit well on the bag. He received the finished bags within 10 days.
The remodeler initially ordered the bags for a kitchen tour sponsored by a local museum — giving away about 100 bags during the event — and is now passing out the extras to employees and clients. And it’s proving to be not only good branding, but good for the environment, too.
—Nina Patel, senior editor, REMODELING.