Imagine paying one fee for a list of local prospects, marketing materials to send to them, and an electronic lead and contact management system to track each lead from sales call to job completion and beyond. That's what's on offer if you're willing to drop $3,995 on MarketSharp ( www.marketsharp.com), an all-in-one prospect database, lead tracker, and direct mail marketing coordinator.
MarketSharp provides customers with a loaded prospect database that can be updated with customized lists and contacts. A direct mail wizard mines the database for prospect specifications and helps users choose from 160 predesigned direct mail campaigns in a variety of formats. Mailers can be edited and customized, too.
The lead tracking system provides both pre- and post-sale contact management features, including a scheduler, task lists, letter templates, satisfaction surveys, and automatic reminders to follow up.
Jason Larson, president of Lars Construction in La Mesa, Calif., uses Market-Sharp for both his full-service design/build and replacement operations.
"This program does everything," he says. The customizable letter templates really do resonate with customers, Larson adds. "It's closed more sales than I can tell you."