If you’ve read my last few articles, you understand how important and useful videos can be for your business when it comes to online visibility and lead generation. And you also know how simple they can be to create and upload.

Today I’m going to share some different video editing tools that can help you create the effect you want with each upload. The tools highlighted below vary in degree of complexity and ease of use, as well as cost, but all are affordable (under $70) and can be used with a relatively small learning curve.

Magisto – Download the Magisto app and you can use this cool editing tool online or on the iPhone . That means you can edit videos from virtually anywhere at any time if you have an iPhone. Effects, transitions, and music can all be added with this software. It’s easy to set up an account by going to www.magisto.com and clicking on the ”Start Here” button.

YouTube Editor – Given that YouTube is the most used online video upload and streaming platform, it’s not surprising that they offer a video editing tool. However, this tool can only be used within the YouTube video platform, and has limited editing capabilities. But it’s great for amateurs, and it’s free!

Sony Vegas Movie Studio – I wanted to provide one resource that was more advanced than the others. For under $70 online or at Wal-Mart, Sony Vegas Movie Studio will give you more versatility and control when it comes to video editing. You’ll be able to add images, music, transitions, text, backdrops, and more with this software. It does take a bit more time to learn and understand, but the software comes with a great help section and a nice online information resource and help page, as well. With a little time and consistent use, you’ll likely find this software easy to use, and will love the control it gives you.

For more video editing tools and resources, consider reading: Which Online Video Editing Solution is the Right One for You?

—Chris Marentis is founder and CEO of Surefire Social, a local internet marketing company.