Marketing

How Ethnic Groups Differ in Home Preferences How Ethnic Groups Differ in Home Preferences

Whites, African-Americans, Hispanics, and Asians generally have small but notable differences in what they value most in a home, an NAHB study reveals. Knowing those differences can affect what you stress during a sale. Read more

Porch.com to Sell Pros New Promo Services in Target MarketsPorch.com to Sell Pros New Promo Services in Target Markets

The home website has launched 'Porch Premium,' in which contractors can buy... Read more

NARI Takeaways: Lessons in Pleasing Customers, Both in Person and Online

REMODELING columnist Bruce Case says he learned a lot at NARI's spring meeting--only some of which actually was on the association's program--about customer service and what clients want. Read more

Social Media Is Here to Stay Social Media Is Here to Stay

Think social media is just a fad? Potential clients beg to differ. Read more

Facebook Going Away? Don’t Believe the Hype

Earlier this year, media headlines announced that the demise of Facebook was imminent. Darren Slaughter tells why that won’t be the case. Read more

Pros' Payments Help Angie's List Post $2.8 Million 4Q ProfitPros' Payments Help Angie's List Post $2.8 Million 4Q Profit

Angie's List says its net profit rose 15.3% in 2013's fourth quarter from the... Read more

Use Your Website to Develop New Business—for Free

To generate leads, marketing consultant Darren Slaughter says you should launch a blog. But content is key. Only if you optimize your blog platform will the leads follow. Read more

Houzz Vies for Tighter Links With Pros by Offering Free Website Design Tool Houzz Vies for Tighter Links With Pros by Offering Free Website Design Tool

Houzz is seeking to deepen its connections with nearly 350,000 professional remodelers, service firms, architects, and designers by introducing a free website design and publishing tool that automatically pulls in all the photos and data they already have posted to the Houzz site. Read more

RSS
Close X