Congratulations to this year’s class of the Remodeling 550. You should be proud of what you and your respective teams have built and accomplished. There is tremendous passion, skill, and risk required to start any business: a tip of the hat to you.

But we are on this list because we think about tomorrow, not yesterday. We think about our weaknesses as much as we think about our strengths. We don’t take anything for granted. So what are we doing to set ourselves up for the next three to five years? It’s going to be a wild ride.

Value creation will always be the litmus test for any business—value created through our products, our services, and our community involvement and for our clients and for our employees. What is now and will continue to evolve is the transparency. The ability of our clients and of our team members to measure value creation will grow exponentially. And that transparency translates into strategic and tactical shifts.

Distribution methods will morph. Amazon is entering the home repair space. Look at Take note of Berkshire Hathaway purchasing Prudential Real Estate—and branding it Berkshire Hathaway HomeServices. Witness the dance among manufacturers, wholesalers, and distributors. You can get a pair of shoes overnight; waiting eight weeks for special-order tile just isn’t going to last.

With the ease of comparing zillions of options over the Internet, expect our competition to extend far beyond our fellow remodeler. Clients considering a bath renovation will compare that to a European vacation. Clients will compare their perceived value of an addition with their perceived value of a new home. Yes, we have run into that before, but expect it on each and every renovation in the future. And we can expect the definition of value to increasingly incorporate giving back—to the community, to the environment, to health.

Our team also is evaluating us every day. Many blame millennials, but it’s not one generation. It’s each and every person who lost their job, took a pay cut, or knew a relative, friend, or neighbor who lived through those experiences in the recent recession. In other words, it’s all of society. Much of the trust between employee and employer is broken.

Expect our design teams, processes, and technologies to look totally different in five years. 3D imaging, 3D printing, virtual reality, and other innovations will rock our world. And yes, we will still be able to find craftspeople. The challenge will be training them in the world of remodeling, which is easier said than done.

Being a top 550 remodeler is good stuff. Continuing to be on the list for another five years is great stuff. What will it take? Ask those questions and get to work now, because that’s how we remodelers roll. And let’s keep an eye on increasing government regulations as we blaze new frontiers. This is fun!