Fast Company contributor Diana Budds details the findings of Ikea's annual Life at Home report, which surveys consumers about how they want their homes to look and feel. Ikea interviewed 12,000 people around the world and installed time-lapse cameras in some homes to see what day-to-day like was really like as owners interacted with their home and the products in them.
For this year's report, Ikea focused on 12 cities: Berlin, London, Moscow, Mumbai, New York, Paris, Shanghai, Stockholm, Sydney, Toronto, Zurich, and Madrid.
Here is one of the seven key insights from Ikea's 2016 study on what home means today:
We're hungry for privacy: A larger percentage of people said they'd like to have more privacy than more social space in their residences. If people had an extra hour to spare, 25% said they'd spend it alone.
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